How a Joint Venture Works with Surety Advisers

June 6, 2025

Joint Venture with Surety Advisers

Full-Cycle Advice Model

Surety Advisers provides a full-cycle life insurance advice service, managing everything from discovery and fact-finding, to underwriting, placement, and ongoing servicing. Your clients receive expert guidance without adding workload or compliance burden to your business.


Shared Ownership of Clients

In this JV model, both parties share ownership of the client relationship. While many arrangements are structured as 50/50, the ownership percentage can be flexibly determined based on the specific agreement between Surety Advisers and the partner. Clients are jointly managed with transparency and aligned objectives, while your business maintains meaningful involvement in client outcomes.


Flexible Profit Sharing

Profits are distributed after operating costs, typically in the form of dividends. The profit-sharing split does not have to be equal and can be negotiated to reflect the contribution and responsibilities of each party. This ensures fair alignment of interests and long-term commitment from both sides.


Branding Options to Suit Your Market

The JV can operate under your existing brand, strengthening trust with your clients, or under a new co-branded or white-label entity tailored to your positioning. Surety Advisers supports seamless integration of branding, messaging, and service delivery.


Authorised Representative Status

The Joint Venture entity is added as an Authorised Representative under the Surety Advisers Australian Financial Services License (AFSL). This enables your JV to legally provide life insurance advice with full compliance—without requiring your own AFSL.


Why This Model Works

- No compliance burden – Surety Advisers manages licensing and regulatory requirements
- Enhances your client offering with holistic life insurance advice
- Generates a recurring, scalable revenue stream
- Easily integrates with your existing services and operations


Get in Touch with Surety Advisers

Website: www.suretyadvisers.com.au

Email: hello@suretyadvisers.com.au

Phone: 03 7053 0791

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