As a general insurance broker, you already provide vital protection to clients through policies like business, home, motor, and liability insurance. But when it comes to life insurance, many brokers either don’t have the licensing or simply prefer not to engage with the complexities of personal risk advice.
That’s where Surety Advisers steps in. We provide expert life insurance advice for your clients under two partnership options: a Simple Referral Agreement or a Joint Venture model. Both enable you to offer more complete protection for your clients—without increasing your compliance burden or operational workload.
1. Simple Referral Agreement – Add Value Without the Workload
This model is perfect for brokers who want to help clients with personal risk cover but stay focused on general insurance.
How it works:
- Refer your clients to Surety Advisers through a secure, compliant process.
- We take care of the advice, application, and ongoing service.
- You receive a referral commission when a policy is placed.
Benefits:
- No licensing or training required.
- Diversify your income stream with passive revenue.
- Protect your clients’ personal and business lives holistically.
- Enhance your brokerage’s value and client retention.
2. Joint Venture – Build a Co-Branded Life Insurance Business
For general insurance brokers looking to deepen their service offering and grow a long-term business asset, a joint venture model offers shared equity and strategic alignment.
How it works:
- You and Surety Advisers jointly create a life insurance entity.
- We supply the authorised advisers and manage compliance and service.
- You contribute referrals and potentially help shape the branding and direction.
- Profits and equity growth are shared.
Benefits:
- Expand into life insurance without managing advice delivery.
- Offer complete protection packages for clients and businesses.
- Build an equity-based asset alongside your brokerage.
- Differentiate your firm with a full-service insurance capability.
Why Surety Advisers?
Surety Advisers has over 20 years of experience specialising in life insurance for professionals, business owners, and families. We understand the distinct role general insurance brokers play, and we work as an extension of your team—not a competitor.
Our advice process is fully licensed and compliant, and we make sure your brand and relationship with the client are respected at all times.
Final Thoughts
Whether you want to refer clients or build a co-branded business, Surety Advisers offers partnership models that work with your goals. Offer more to your clients while growing your business—without stepping outside your area of expertise.
Contact us to learn more about partnering with Surety Advisers.
