Financial Advisers

Why Financial Planners Should Partner with Surety Advisers to Offer Life Insurance Solutions

Surety Advisers

Many financial planners choose to focus on investments, retirement strategies, and wealth accumulation—and for good reason. But offering life insurance advice requires ongoing training, licensing, compliance obligations, and specialist knowledge that not all advisers want to manage.


That’s where partnering with a dedicated life insurance specialist like Surety Advisers makes sense. Whether you’re looking to stop offering life insurance or never have, we offer two strategic partnership options: a Simple Referral Agreement and a Joint Venture with Shared 

Equity. Both models allow you to continue serving your clients’ full financial needs—without the extra workload or risk.


1. Simple Referral Agreement – Keep It Simple, Stay Compliant

Ideal for planners who want to exit life insurance advice but still ensure clients are protected and serviced.


How it works:

  • Refer clients to Surety Advisers using our compliant referral system.
  • We manage the advice process, underwriting, and implementation.
  • You receive referral income without needing to be licensed.

Benefits:

  • Maintain holistic service without added compliance risk.
  • Free up time to focus on investments and financial planning.
  • Secure your client relationships by working with a trusted partner.
  • Generate passive income from insurance advice without the burden.


2. Joint Venture – Build a Long-Term Business Asset

For financial planners looking to create a legacy or grow a diversified income stream, a Joint Venture (JV) with Surety Advisers is a compelling option.


How it works:

  • Your practice and Surety Advisers co-own a life insurance business.
  • Surety provides licensed advisers, compliance, and full service delivery.
  • You contribute client access, marketing, or strategic direction.
  • Both parties share profits and equity growth.

Benefits:

  • Expand your firm’s value without added operational complexity.
  • Create a sellable, revenue-generating asset over time.
  • Provide full-service financial care with specialist delivery.
  • Gain strategic control while outsourcing delivery and compliance.


Why Surety Advisers?

With over two decades of experience, Surety Advisers specialises in life insurance advice that supports financial planning practices across Australia. We understand the regulatory landscape, and we partner transparently to ensure your clients receive best-in-class advice while you retain control over the relationship.


Our processes are compliant, our communication is proactive, and our service is tailored to align with your values and advice model.


Final Thoughts

Whether you’re stepping away from insurance advice or want to create new value for your business, Surety Advisers has a partnership model to suit.


Contact us today to explore how we can tailor a life insurance solution that complements your financial planning firm.

Financial Advisers contact us here!

Capitalising on the real-world experience

We explore some of the latest trends and strategies

October 2, 2024
Income protection insurance in Australia has undergone several significant changes in recent years, driven by regulatory reforms and market adjustments. Here are some of the main changes:
August 28, 2024
1. Buy-Sell Agreements (Shareholders' Agreement) In Australia, a buy-sell agreement is also known as a shareholders' agreement. It functions similarly to those in other regions, outlining the procedures if an owner dies, becomes disabled, or leaves the business. There are two main types: Cross-Purchase Agreement: Each business owner purchases a life insurance policy on the other owners. If one owner dies, the surviving owners use the death benefit to purchase the deceased owner's share of the business from their estate. Entity Purchase Agreement (Company Purchase Agreement): The business itself purchases life insurance policies on each owner. If an owner dies, the business uses the death benefit to buy the deceased owner's share from their estate. 2. Key Person Insurance Key person insurance in Australia is similar to other regions. The business purchases life insurance on a key employee or owner, and the business is the beneficiary. The death benefit can be used to: Cover the cost of finding and training a replacement. Offset the loss of revenue or profits. Buy out the deceased owner’s share in the business. 3. Collateral for Loans Australian businesses often use life insurance policies as collateral for business loans. This ensures that if a key person or owner dies, the loan can still be repaid, providing financial stability to the business. 4. Funding for Business Continuation Life insurance provides funds to ensure the business can continue operating after the death of an owner or key employee. This includes covering operational expenses, paying off debts, or buying out the deceased owner’s interest. 5. Executive Benefit Plans In Australia, life insurance can also be part of executive benefit plans to attract and retain key employees. These plans might include deferred compensation agreements, bonus plans, or split-dollar life insurance arrangements. Practical Example: Shareholders' Agreement Consider a business in Australia with three co-owners: Alice, Bob, and Carol. They set up a cross-purchase agreement: Each owner buys a life insurance policy on the other two. Alice buys policies on Bob and Carol, Bob buys policies on Alice and Carol, and Carol buys policies on Alice and Bob. If Alice dies, Bob and Carol receive the death benefit from their respective policies on Alice. Bob and Carol use these funds to buy Alice's share of the business from her estate, ensuring a smooth transition and business continuity. Benefits Provides liquidity: Ensures immediate cash is available to buy out a deceased owner's share without having to liquidate business assets. Reduces conflict: Prevents disputes among surviving owners and the deceased owner’s family. Ensures business stability: Helps maintain the business’s financial health and operational continuity. Legal and Tax Considerations Tax Treatment: In Australia, the proceeds from a life insurance policy are generally tax-free if the policy is owned by the business or the individual owners. However, there may be tax implications depending on the structure of the agreement and the relationship between the insured and the policy owner. Legal Documentation: It's important to have a well-drafted shareholders' agreement and life insurance policies that align with Australian laws and regulations. Consulting with a legal and financial advisor is essential. By integrating life insurance into their business strategy, Australian business owners can ensure they are prepared for unforeseen events, maintain continuity, and protect the financial interests of all parties involved.
By Report Systems January 27, 2023
In Australia, trauma insurance and income protection insurance serve different purposes, so choosing one over the other depends on your specific needs and circumstances.
Surety Advisers
Surety AdvisersSurety Advisers
Surety Advisers

If you have the idea we will find the right way

We're here to help you grow your business.

Surety Advisers
Surety Advisers