Financial Advisers Partnership

About Surety Advisers

At Surety Advisers, we specialise in providing expert life insurance advice and solutions tailored to the unique needs of professionals, small businesses, and sole proprietors.

With over two decades of experience in the insurance industry, our team is dedicated to safeguarding the financial well-being of our clients through personalised risk protection strategies.

Our Expertise

Our services encompass a comprehensive range of life insurance products, including:

Life Insurance – Ensuring financial security for your loved ones in the event of unforeseen circumstances.
Total and Permanent Disability (TPD) Insurance – Providing support if you're unable to work due to a permanent disability.
Trauma Insurance – Offering financial relief upon diagnosis of serious medical conditions.
Income Protection Insurance – Safeguarding your income if you're unable to work due to illness or injury.

Our team also specialises in complex business insurance needs, such as key person cover, business succession planning, buy/sell agreements, and business continuity strategies.

Our Leadership

Lawrence Kennedy, Director & Risk Protection Specialist, brings over 20 years of experience in providing life insurance advice. His extensive knowledge in finance, insurance, and business planning enables him to offer strategic advice tailored to each client's needs.

James Wallace, Director & Insurance Strategy, has a rich background in the general insurance industry and has led a specialist risk-only life insurance business for eight years. His deep understanding of insurance structures and client-focused protection strategies ensures that our clients receive tailored solutions that align with their unique needs.

Our Commitment

We are passionate about educating our clients and delivering high levels of service. Our commitment to excellence and personalised advice has made us a trusted figure in the insurance industry. At Surety Advisers, we believe in building long-term relationships and providing solutions that offer peace of mind.

How General Insurance Brokers Can Benefit from Partnering with Surety Advisers

January 23, 2026

Find out how brokers and advisers work together under the Surety Advisers model to share clients and strengthen services.

Why Partnering with Surety Advisers Helps You Grow Your Advice Business

January 23, 2026

Building a successful advice business takes more than technical knowledge. It requires trusted partnerships, solid systems and people who genuinely care about your success. That is where Surety Advisers stands apart. Surety Advisers works closely with authorised representatives to help them grow their business on their own terms. We are big enough to provide the structure and governance required under our AFSL, yet small enough to offer genuine one-to-one support. Our advisers maintain full control of their client relationships and branding while enjoying the assurance that comes with professional oversight, compliance guidance and business mentoring. We help you stay focused on advice, not red tape. Our network includes financial advisers, life insurance specialists and referral partners who share ideas, resources and opportunities. Working together helps everyone grow stronger. Surety Advisers provides the support, systems and personal connection that help advice businesses thrive. Contact us today to learn how partnering with Surety Advisers can take your business to the next level.