Tips for writing great posts that increase your site traffic

January 27, 2023

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

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Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about


Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.


Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.


Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.

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Building a successful advice business takes more than technical knowledge. It requires trusted partnerships, solid systems and people who genuinely care about your success. That is where Surety Advisers stands apart. Surety Advisers works closely with authorised representatives to help them grow their business on their own terms. We are big enough to provide the structure and governance required under our AFSL, yet small enough to offer genuine one-to-one support. Our advisers maintain full control of their client relationships and branding while enjoying the assurance that comes with professional oversight, compliance guidance and business mentoring. We help you stay focused on advice, not red tape. Our network includes financial advisers, life insurance specialists and referral partners who share ideas, resources and opportunities. Working together helps everyone grow stronger. Surety Advisers provides the support, systems and personal connection that help advice businesses thrive. Contact us today to learn how partnering with Surety Advisers can take your business to the next level.
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